The author published this article on Linkedin in 2015, but decided to re edit and publish it again due to its relevance and importance. Online advertising […]
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In the age of information, people are less gullible. Do you embellish your products with false acclamation? ethical marketing requires you to advertise them for what […]
Businesses start with an idea. Opportunities are everywhere. Congratulations on finding a suitable one for your skills that you would like to pursue. What next? Figure […]
Trust and reputation take a lifetime to build, but can be shaken and damaged within a day. If you went to college, reputation probably played a […]
Ever wondered how your website is doing with respect to your competitors? It is not necessary obvious to the untrained eye to understand the performance of a […]
In today’s competitive world, it is important to be agile. This is especially true when it comes to a very fast moving environment like the web. […]
Coca Cola and Pepsi Cola are worldwide power brands. They existed for over 120 years, yet they now face an existential threat. Recent studies have shown […]